PHOTO: Larry Genet is a Senior Vice President at CBRE, Inc., focusing on sales and leasing of industrial and office properties in South Florida.
As a real estate agent, it is important to utilize technology and cutting-edge software when it comes to marketing a property or business development. It is an exciting time for agents as technology now allows us to market a property to thousands or even millions of people in the click of a button, utilize algorithms to directly target specific prospects and deploy software that automates our processes.
That said, it is important not to underestimate the power of traditional techniques. Plus, technology can be integrated with door knocking and cold calling in a way that makes these “old school” methods more targeted and effective.
The Case For ‘Old School’ Door Knocking And Cold Calling
I always tell my teammates and mentees, “You can delete an email in a second. You cannot delete a door knock or cold call.” Nowadays, email blasts are not particularly effective. Spam filters are sophisticated and people are inundated with hundreds of emails a day, most of which they ignore. Most importantly, none of these approaches allow for a human-to-human interaction.
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