Travers 'Candyman' Beynon

PHOTO: The Ultimate Trophy Home Has Price Slashed — But Will a Buyer Finally Bite?. FILE


🏡 The Candy Shop Mansion — A Glittering Gold Coast Icon That Refuses to Sell

In one of Australia’s most talked-about luxury listings, Travers “Candyman” Beynon’s Candy Shop Mansion in Helensvale, Gold Coast, is still on the market — despite years of international attention, influencer tours, and over-the-top marketing campaigns.

Once listed at $25 million, the infamous party palace has now had its asking price sliced to $18–$20 million in a bid to finally close a sale in a softening ultra-luxury segment of the Gold Coast property market.

But is the real estate world ready to embrace this one-of-a-kind home as a true investment property — or will its hedonistic history keep serious buyers at bay?

Infamous Candy Shop Mansion is still for sale | WATCH


📍 Location, Location… Infamy?

Situated at 36 River Cove Place, Helensvale, this sprawling estate sits on a 5,600m²+ parcel of prime waterfront land in one of the Gold Coast’s most prestigious enclaves.

Despite its loud legacy, savvy agents know the land value alone commands attention, and the property is drawing interest from local and overseas buyers seeking:

✅ Waterfront living
✅ Secure, private community
✅ Massive indoor-outdoor footprint
✅ Opportunity to renovate or rebrand

While the Candy Shop’s past may polarise, its future as a reimagined luxury haven in a high-demand suburb remains very much in play.

36 River Cove Place, Helensvale, Qld 4212

PHOTO: realestate.com.au

‘Attracted to the infamy’ | Candy Shop Mansion (WATCH)


🛏️ Features That Still Dazzle in 2025

This isn’t just a house — it’s a full-blown luxury compound.

Key Features Include:

  • 🛌 14 bedrooms, 🛁 13 bathrooms

  • 🏊 Infinity pool tiled with real 24k gold

  • 🎥 Private cinema room

  • 🚗 Garage for 16 cars

  • 🏋️ Full commercial gym & spa facilities

  • 🍸 Multiple bars, dance floors, and entertainment wings

  • 🛥️ Private mooring on the river

Whether repurposed as a luxury resort-style home, boutique wellness retreat, or trophy investment, the potential is there — if a buyer can look past the tabloid headlines.

The ‘Candyman’ is selling his Gold Coast Candy Shop Mansion | WATCH


🧨 Why It Still Hasn’t Sold: Legacy vs. Lifestyle

While Gold Coast prestige properties are continuing to fetch eight-figure sums, the Candy Shop Mansion has struggled — in part due to:

  • 😬 Its highly publicized party lifestyle past

  • 🏷️ The niche aesthetic (opulent, loud, hyper-masculine)

  • 💸 Limited buyer pool for ultra-luxury in Helensvale

Still, with the right buyer and vision, this property could be reworked into something truly iconic — minus the headlines.

Aside from his social media absence, it's apparently a similar story for the Beynon family tobacco empire, with the main FreeChoice Tobacco site also currently offline


📈 Gold Coast Prestige Market: Cooling or Correcting?

The listing comes at a pivotal time. While mainstream Australian property is struggling under interest rate pressure, the prestige Gold Coast market remains active — with a growing share of international cash buyers from the US, Singapore, and the UAE seeking luxury lifestyle properties.

Helensvale in particular is experiencing renewed interest thanks to:

  • ✈️ Proximity to Gold Coast Airport and Brisbane

  • 🌊 Access to waterways and beaches

  • 🛡️ Secure gated estates attracting high net-worth families

  • 📉 Supply remaining tight despite global headwinds

In this context, the Candy Shop Mansion becomes less gimmick, more generational opportunity.


🎥 From Party Palace to Property Portfolio?

As Travers Beynon shifts into a more subdued phase of life (welcoming a new baby in 2024), the mansion’s future is now in the hands of investors, families, or developers who see value in land, scale, and statement architecture.

At $18–$20 million, it now competes with:

  • Sanctuary Cove mansions

  • Hedges Avenue beachfront homes

  • Sovereign Islands mega-residences

The question remains — will someone buy the lifestyle, or will this legendary listing remain stuck in time?


💡 Want to View It?

📍 36 River Cove Place, Helensvale, QLD 4212
🔗 Official Listing on Realestate.com.au
🏡 Schedule a private viewing — serious buyers only.

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