PHOTO: Reba McEntire. THE LIST
Reba McEntire’s New Role? Helping You Find Your Dream Home with Realtor.com
🎬 Reba McEntire Is “Nearly Home” — And So Could You Be
Country music royalty Reba McEntire is no stranger to reinvention — and now, she’s taking her Southern charm to America’s front doors as the new face of Realtor.com.
In a playful and heartfelt sitcom-style campaign titled “Nearly Home,” Reba stars in a series of videos that blend humor, wisdom, and a touch of tough love to help Americans navigate their home buying journey with confidence.
🏠 “Buying a home should be exciting, not exhausting,” says McEntire.
💬 “If I can help folks laugh a little and feel more in control, then I’ve done my job.”https://www.propertynoise.co.nz/want-better-leads-smarter-prospecting-starts-here/
📺 Reba’s Sitcom-Inspired Campaign
The debut episode, “The One Without the Break-Up,” sees McEntire jump into the chaos of a couple’s tense home search. With her iconic wit and warmth, she delivers the ultimate real estate rescue — pointing them to Realtor.com, the “app the pros trust,” with over 500,000 new listings each month.
🎶 Reba even lends her voice to a catchy campaign jingle, bringing a nostalgic yet modern feel to the real estate journey.
🧡 Real Talk with Reba
On the set of the campaign, Reba reflects on what “home” really means:
🗣 “People are putting up their hard-earned money, their savings… the backyard, the front yard, the closeness of a school or a church—it’s all part of the puzzle.”
Growing up in Oklahoma, Reba learned the value of hospitality from her parents — a trait she carries into her own home in Nashville, where she’s lived for over 30 years.
🍳 Home Is Where the Kitchen Is
For Reba and her partner Rex Linn, the heart of their home is undoubtedly the kitchen.
🧑🍳 “We love to cook, we love to host,” Reba says.
🤷♀️ “But no matter how many rooms you have, everyone ends up in the kitchen.”
Her dream home wish? A place where she can see both the sunrise and sunset — a 360° view she hasn’t found just yet.
💭 Could Reba Be Your Realtor?
She jokes that her passion for listings might reveal a secret calling:
💡 “I do love to look at houses… maybe I’d be a great real estate agent. I’d be an honest one, that’s for sure!”
Reba’s natural warmth, authenticity, and storytelling brilliance make her a perfect fit for Realtor.com — turning what can be a stressful process into a more human, heartfelt experience.
🔑 Final Word
With the “Nearly Home” campaign, Realtor.com isn’t just sharing listings — they’re showing up with a little heart, a lot of help, and one very familiar face.
So if you’re looking for your dream home, Reba’s message is simple:
🗝️ “Y’all need Realtor.com.”
SOURCE: REALTOR.COM