Photo by Ollie Craig
🔁 New Name. New Look. New Era.
👀 What’s behind the bold move — and why the whole Bay is watching.
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🧱 From Tremains to Bower — Why the Sudden Switch?
📆 Rebrand Date: August 4
📍 Region Covered: Tauranga, Mount Maunganui, Katikati to Ōhope
🧠 Years in the Making: 8
💰 Investment: Seven figures
“We’re here to shake things up — with a name that matches our ambition.”
— Hayden Duncan, CEO of Bower Real Estate
Photo / Brydie Thompson
💡 What’s Actually Changed?
✅ New branding + visual identity
✅ Entirely new internal systems
✅ Tech-enhanced admin platform
✅ Full marketing refresh
✅ Same local agents — just next level
“It’s the same great people, just a greater new name.”
Photo / Brydie Thompson
📊 The Numbers That Pushed It Over the Line
📈 May 2025 Highlights:
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🔑 52 properties sold
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💵 $61M+ in value
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🔥 Highest month since 2018 launch
“This rebrand isn’t a risk — it’s a reward for hard work and consistency.”
🌍 100% Local, 100% Independent
🏡 Bower Real Estate is built by locals, for locals.
🙋♂️ Anton Jones, Managing Director, says community pride is at the heart of the shift.
“We’re not trying to be the biggest — we’re here to be the best.”
📲 What’s Next for Bower?
🧩 Plans for national expansion
⚙️ Continued tech upgrades
🤝 Community engagement & transparent service
🎯 Focus on quality over quantity
“We believe real estate is about people, not just property.”
SOURCE: NZHERALD