PHOTO: Vanessa Williams, spokesperson for realestate.co.nz. FILE
📅 Date: August 13, 2025 | ✍ Source: realestate.co.nz | ⏱ Reading Time: 3 mins
📉 Sellers Forced to Meet the Market
New data from realestate.co.nz reveals that New Zealand property sellers slashed more than $82 million from asking prices in Q2 2025 — almost $20 million more than in the first quarter of the year.
While this is still below the $108 million in reductions during the same period in 2024, the trend is clear: buyers are in the driver’s seat and vendors are being forced to adjust.
📊 Key Figures at a Glance
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💰 Total price reductions Q2 2025: $82,009,000
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📈 Increase vs Q1: +21% more listings reduced
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🏠 National average reduction per listing: $40,310
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🏆 Biggest single cut: $750,000 on an Auckland lifestyle property
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🌆 Region with largest total reduction: Auckland — $20.53M
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🔍 Vendors Making Bigger Moves
In Q2 2025, 2,040 properties listed on realestate.co.nz recorded a price drop — up from 1,686 in Q1.
Vanessa Williams, spokesperson for realestate.co.nz, says the figures show sellers are becoming more flexible:
“Cuts aren’t as steep as in 2024, but sellers are clearly making bigger moves to meet buyers and get deals across the line.”
📌 Regional Breakdown: Biggest & Smallest Price Drops
Top 3 Total Price Drop Regions:
1️⃣ Auckland — $20,529,579
2️⃣ Waikato — $9,443,509
3️⃣ Wellington — $8,203,001
Smallest Reductions:
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West Coast — $248,000
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Gisborne — $270,000
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Wairarapa — $1,026,500
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💎 Premium Market Takes the Hardest Hit
The largest single price drop was an Auckland lifestyle property, cut from $6.5M to $5.75M — a staggering $750,000 reduction.
In Q1 2025, the top cut was also in Auckland — a drop of $604,500.
“The biggest cuts are happening at the top end of the market, where one adjustment can be hundreds of thousands of dollars,” Williams explains.
🏠 What It Means for Buyers & Sellers
✅ Buyers — You have more negotiation power, especially in higher-value markets.
✅ Sellers — Well-priced properties still sell, but overpricing could leave you stuck on the market.
💡 Tip: Buyers on realestate.co.nz are automatically notified when a saved property drops in price — a trigger for faster offers.