PHOTO: Melbourne House Spotters creator Nicolette Michaels is making money on the market, without actually being in it.
Melbourne’s Nicolette Michaels makes up to $1000 for featuring a property on her socials — and she doesn’t even own one herself.
Eight years ago Nicolette Michaels saw some people posting about other people’s luxury cars on social media and figured she could do the same with amazing homes.
She’s now getting as much as three million views on her social media posts over a 90-day period.
Still in her 20s, she’s also making anywhere from $300-$1000 for featuring a home, most of them worth a minimum of $5m, as an influencer on TikTok and Instagram known as Melbourne House Spotters.
Melbourne’s most impressive mansions including 17 St Georges Rd, Toorak, which sold for about $70m last year, feature on the account.
The house at 44-46 Hopetoun Road, Toorak, also sold last year, was a schmick feature.
“People send in things to our inbox of their own home, sometimes it’s not even for sale,” Ms Michaels said. “And there are so many agents who are listing a $20m home and the owner asks ‘can you get me onto House Spotters?’.”
While she’s not quite given up her day job as an accountant, the influencer said demand for her “side hustle” was growing as more people wanted to boost advertising in print or on realestate.com.au, or just to highlight a recent renovation.
Tim Gurner’s porcelain sumo adorned pad in St Kilda.
“There’s no more conservatism, people definitely want next door to know what’s going on,” Ms Michaels said.
While she has since gotten her real estate agent’s license, she’s yet to use it or to buy her own home — though it’s likely she’ll post online when she does.
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