PHOTO: CMP Real Estate
🎬 The TikTok That Set Off a Firestorm
A Sydney-based real estate agency has ignited fierce backlash after posting a sarcastic TikTok video that appears to mock renters while celebrating a controversial rental deal.
CMP Real Estate associate Jazmin Refik, alongside property manager Natasha Pincevic, proudly shared that they had successfully rented a six-bedroom, five-bathroom home in Leppington for $1,450 per week. But instead of a celebratory tone, the clip seemed to double down on earlier criticism.
In the video, the agents stand confidently outside the property while listing its disadvantages:
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“No pool”
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“Middle of nowhere”
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“Job site next door”
The caption boldly asked viewers:
“Would YOU pay $1450 per week for this?”
The video was meant as a follow-up to a previous promotional post describing the property as a “hidden luxury gem.”
@jazminrefik.re Keep doubting us 🤫 #Leased #JustLeased #Leppington #LeppingtonHomes #SydneyRealEstate #SouthWestSydney #PropertyMarket #RealEstate #FYP #ForYouPage #LeppingtonLiving #LuxuryRental #SydneyRealEstate #DreamHome #ForRent #LuxuryListing #RealEstateAustralia #HouseGoals #RentalGoals #Leppington #SouthWestSydney #SydneyHomes #AustraliaHomes #DreamHome #ForRent #HouseTour #InteriorDesignInspo #AustraliaHomes #MustSee #cmprealestate
🔥 Public Reaction Was Swift and Savage
While some praised the agents’ humour, thousands took issue with the sarcastic tone. Social media erupted with comments slamming the agency’s apparent disregard for renters:
💬 “$1450 in the middle of nowhere lol.”
💬 “This is supposed to be a flex?”
💬 “No pool, no views, and who’s going to clean all that space?”
Many users accused the agency of mocking tenants while highlighting landlord advantages in an already strained rental market. The video quickly racked up views and shares—most of them negative.
🧯 CMP Real Estate Tries to Explain
In response to the backlash, CMP Real Estate jumped into the comment section of the video, claiming it was a lighthearted “clap back to the couch critics.” They also added that sarcasm was intended and that the rent price was, in fact, standard for homes of that size in the area.
Their defence? “If you know the Sydney market, you’d know this price is actually standard for this type of house in this area. Wild, but true.”
But rather than quelling the fire, the explanation added fuel to it. Viewers branded the video “tone deaf,” “cooked,” and even “hostile.”
🏠 So, What Was the Property?
The now-infamous home is located in Leppington, a suburb 52 kilometres southwest of the Sydney CBD. It boasts:
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6 bedrooms
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5 bathrooms
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No pool
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Adjacent construction sites
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Premium weekly rent of $1,450
Despite the flaws listed, the property was successfully leased—further fanning the flames of online outrage.
⚖️ Divide Between Industry and Public
While the internet was quick to condemn the video, some came to the agents’ defence:
💬 “Not the agent’s fault—it’s the market.”
💬 “They found tenants who could afford it. If it was overpriced, it wouldn’t have leased.”
CMP founder Christina Pincevic also weighed in, defending the price point and pointing out that homes of similar size in the area have previously leased for more than $2,000 per week.
Still, the core criticism wasn’t about the pricing—it was the tone. Many commenters felt the video celebrated a win for landlords while trivialising the struggles of everyday renters.
🧠 What This Teaches Us About Real Estate PR
This viral debacle highlights how fast a marketing strategy can go off the rails in the age of social media.
✅ Intent matters—but tone matters more.
✅ Even accurate market commentary can alienate audiences if delivered arrogantly.
✅ A flex for one audience is an insult to another.
In the high-stakes world of property, it pays to know your market—and your media platform.
SOURCE: NEWS.COM.AU